5 things any investor looks for in a potential start-up

Are you an entrepreneur? Are you looking for investors? Then you might want to check this out:


Every entrepreneur needs capital to get their project going. This is when they seek out investors. So if you think you have a great idea and already have a meeting with a possible buyer, you should know which boxes investors need to check out before going all in.

  1. What makes you different

And when we say “you” we don’t only mean your brand, but also yourself. Chances are that if you are a likable person and can engage with your audience, investors will be more interested. Don’t forget to mention the X factor… So really work on your pitch!


  1. Opportunity (for the long haul)

One of the first questions investors will ask is: How big is the market for your specific product? So make sure you research these aspects (with numbers and everything). And not only for the next couple of years but for the long haul. Present a graphic with your market’s growth for al least the next 10 years.


  1. Experience

You will have more opportunity of landing an investor if you can show how your product is doing inside the market. Share the results of things like surveys, focus group or even sales.


  1. The A-team

When it comes to finding investors, you really need to sell yourself and your team. Don’t be afraid to brag about your partners, their knowledge, education, and experience. This will make you look more professional and prepared.


  1. What’s in it for them

At the end of the day, investors will invest for one reason only: the money. So after talking wonders on behalf of your project, make sure you talk numbers. Seduce them with attractive revenues for the next year, 2 years, 5 years, 10 years, etc…

Do you need help making a great presentation for investors? Our consultants can help out with your Business Plan… Contact us to get started.

7 things you have to talk about in any investment pitch

If you want to impress possible investors, then you ought to consider these recommendations.


Even if your business idea is great, it won’t go anywhere without funding. This is why it’s vital that you find possible investors. Once you’ve scheduled a meeting, it’s time to make your pitch. In this case, first impressions matter. A lot. So you want to wow the people in the room with your presentation.

Besides explaining what your business is about, you need to inspire investors. Make them want to be part of this great idea, but most importantly, convince them it’s not only viable but also has the potential to generate revenue.

If you are planning to present your product or service to a possible group of investors, here are 7 things you have to cover in your pitch:


The idea itself

In just a sentence or two, define your idea. Make it very clear and striking, since it’s the first slide they will see.


The problem and opportunity

Justify your idea. Talk about the current problems your customers are facing. Don’t forget to share statistics about the market.

The solution

Now you can elaborate on your idea. Tell them all the details. Explain how the product or service works and differentiate yourself from competitors.


The business model

Until this part, investors don’t really know how this idea will generate revenue. This is why this slide is so important. Explain the business model and compare yourself with your competitors’ prices.


The Marketing Plan

Describe how are you going to reach your customers. Mention examples such as promotions, ad campaigns, digital strategies, etc.

The Financial Plan

This is the serious part of your pitch, so really focus. Financial plans are all about the numbers. Investors are going to want to see your profit/loss information at least for the next three years. It will take time, but it is necessary that you include this on your presentation.



To sum up, go back to the brilliance of the idea. This is where you ask them for funds, so try to be smooth but direct.

If you believe in your idea, so do us. If you need help preparing your investment pitch, contact us. Our consultants will guide you so you can impress all assistants in your next investment meeting.