5 things any investor looks for in a potential start-up

Are you an entrepreneur? Are you looking for investors? Then you might want to check this out:


Every entrepreneur needs capital to get their project going. This is when they seek out investors. So if you think you have a great idea and already have a meeting with a possible buyer, you should know which boxes investors need to check out before going all in.

  1. What makes you different

And when we say “you” we don’t only mean your brand, but also yourself. Chances are that if you are a likable person and can engage with your audience, investors will be more interested. Don’t forget to mention the X factor… So really work on your pitch!


  1. Opportunity (for the long haul)

One of the first questions investors will ask is: How big is the market for your specific product? So make sure you research these aspects (with numbers and everything). And not only for the next couple of years but for the long haul. Present a graphic with your market’s growth for al least the next 10 years.


  1. Experience

You will have more opportunity of landing an investor if you can show how your product is doing inside the market. Share the results of things like surveys, focus group or even sales.


  1. The A-team

When it comes to finding investors, you really need to sell yourself and your team. Don’t be afraid to brag about your partners, their knowledge, education, and experience. This will make you look more professional and prepared.


  1. What’s in it for them

At the end of the day, investors will invest for one reason only: the money. So after talking wonders on behalf of your project, make sure you talk numbers. Seduce them with attractive revenues for the next year, 2 years, 5 years, 10 years, etc…

Do you need help making a great presentation for investors? Our consultants can help out with your Business Plan… Contact us to get started.